Article / Content Title:

Synopsis /  Author Bio

Adrian worked in New York in advertising and PR for several years before he returned to Australia to set up his own business, Believe Advertising, 16 years ago. Internationally experienced with a proven track record of creating and implementing cut through PR and advertising campaigns that exceed clients’ goals, Adrian is a graduate from Sydney University with a Bachelor of Economics (majoring in Economics and Marketing).

Author's Name

Believe Advertising

Phone

02 9388 0033

Web Site

http://www.believeadvertising.com

Email

CLICK HERE

When placing yourself in a competitive business, no matter what goods you provide, the common end game between brands is amassing the most customers as possible. Though, with most brands (as more common with newly established ones), they exhaust or even frustrate themselves, looking into ways to get their company into the public’s consciousness. All for the sole reason of trying to drive traffic to their company to bring home more (or possibly more consistent) sales. But, as these brands are maybe capable of creating soon to be desirable products, marketing is where they struggle. Despite this, there is a common practice used by companies which consist of getting outside help, a help that’s known as a Public Relations (or PR) Agency. When (or if) hired, the company will then be collaborating with a group that specializes in marketing and understanding consumer demands, interests, tendencies, and much more.

Making The Brand More Public And Creating A Awareness

As with a reason why a brand should look into collaborating with a PR agency, it’s to be known that one of a PR agency’s jobs is to create awareness and uplift the brand to the public’s eye. As for certain, there are various ways that this may come about, as through forms of advertising schemes, connecting the company to various outlets that have big platforms, giving the brand publicity. Conducting market research to understand how the public feels about the line of the work you provide, or specifically your product. From promotional strategies, press releases, networking etc. So essentially, a role the PR agency is to fulfill is making your brand look as relevant, exciting, and important as possible, to in turn bring in more customers.

It Adds On A Look Of Professionalism and Credibility

When distributing products for a brand, professionalism and credibility is very much needed when trying to gain traction in such a competitive world. Customers need to know that your product can be trusted and that whoever is distributing it, isn’t someone inexperienced or novice doing so. Even though you very well may be at first, the PR agency’s job is to give the customer a reason to believe that you will provide excellent service. Whether it’s by how professional your website looks, how you respond to the customer, or how your product is displayed and or distributed, this is the work of the agency. One’s credibility goes hand in hand with their success, as having others believe in the brand’s job delivering goods, leads to consistent sales and satisfied customers.

Helps Brand Connect With Other Influences

“Knowing someone who knows someone” is a saying that’s often heard of that essentially means reaching certain places may take getting to know the right people. It’s when conducting business, that relationships and connections you have, can lead you to others that will place your brand in the right situation to succeed. A PR agency has a long list of clients that they work alongside with or have previously. As mentioned before, their job is to see your brand succeed, so if they were to believe collaboration between another influencer can benefit the company, it would be suggested. Sometimes it just may be possible that a great win-win opportunity for the company is waiting around the corner, it’s just knowing of who is out there that prevents it.

Establishes and Or Can Develop The Brand’s Identity

An identity is a consistent theme you can find to most successful companies. From a consistent vision, a possible end game to be met, a recognizable that makes one stand out, it can all play a part in a company’s success. It goes back to professionalism, as a clear identity makes a brand look distinguished and sure of itself. A brand’s selling points, their key values, characteristics, etc, if they remain consistent, it brings a familiarity to the customer. If the brand looks in any way irregular, erratic or unsure of what exactly it wants to drive home to its consumer, then there's a chance that the consumer is unsure as well. It’s a guess that most customers don’t look to do business about a product they are unsure about. With a PR agency, this can be cleaned up, as they can assist in developing the brand’s identity. This can be very miscellaneous in a way as an identity can be tied to intangible things like key values or physical things like advertisements (like logos).

Gain A Invaluable Use Of Knowledge About Marketing/Advertising And Your Brand

At the end of the day, a PR agency is a specialist hired to promote, improve and represent the company. Knowing how the public thinks, reacts and what they desire is their forte and they work extensively researching and working to deliver good service. So all in all, there is a wealth of knowledge and input that they hold that can only benefit the brand.