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Synopsis /  Author Bio

Adrian worked in New York in advertising and PR for several years before he returned to Australia to set up his own business, Believe Advertising, 16 years ago. Internationally experienced with a proven track record of creating and implementing cut through PR and advertising campaigns that exceed clients’ goals, Adrian is a graduate from Sydney University with a Bachelor of Economics (majoring in Economics and Marketing).

Author's Name

Adrian Falk

Phone

02 9388 0033

Web Site

https://believeadvertising.com

Email

CLICK HERE

While we live in the era of social media there are new trends popping up all the time. If you keep up with the cycle of these trends, you can eventually become one step in front of it. Creating the next hot topic, and getting your name out into the world. This is what a public Relations agency could do for you. PR agencies as opposed to advertising agencies promote brands or individuals via editorial coverage, known as earned or free media. What makes this so much more attractive to the public is that it is genuine, the relationships made are organic. Entrepreneurs are looking for ways to get ahead in their industry, a good PR firm will ensure you are in the media for all the right reasons. An agency will give you that third perspective on new ideas to maximise your potential, and eventually your revenue as a brand.

As a new entrepreneur, you want to reach the public as positively as possible. With an agency they can do that for you, Public relations focuses on giving the public news and information as if it were a story. Informative storytelling is something the masses can follow easily and are intrigued by. Marketing can be used as an art in itself, the way of taking something out of the mind of the creator and essentially building a bridge to the public. With all of the new Buzz surrounding Australia right now there are entrepreneurs everywhere looking to take their slice of the pie. With so much competition everyone has their eye out for that next leg forward in their industry.While we live in a world of streaming media, this is the quickest way to reach the mass population. Influencers, people who have established followings on social media producing and advertising your brand. This potentially could help you gain thousands of followers just from one post.

The massive 109 Billion dollar industry of Startups in Australia shows how massive the industry is becoming. Everyone looking for acknowledgment and visibility to the public eye. Public relations is that gateway to the connections you need to catapult your brand into success. If you’re an up and coming Entrepreneur, chances are you could use the benefits of an agency. While entrepreneurs may be specialists in many other fields, most are not experts in public relations. Understanding the media is a different kind of instinct that not everyone has, an agency will give you that ability. With that ability to reach the public and filter out the fake to real news they also give a good third party Perspective. This helps filter out good ideas to recurring ideas that many entrepreneurs struggle with. This insight into the Industry could be your shot at success.

In current news, fashion is predominantly spoken about. Over all streams of media fashion is trending everyday. Being in the fashion industry in today's market is competitive, everyone trying to differentiate themselves from each other, and pinpoint what makes them stand out amongst the rest. This is exactly the sort of business PR companies specialise in. Creating Opportunities, PR specialists find ways of keeping your brand name in the public eye. Because they do not pay for publicity or advertising they must be creative about the news they put as headliners. With new ideas and different styles clashing, being able to maneuver through the constant motion and the flow of endless media articles the third party view of a PR could make the difference between being successful, or having cyclical thoughts and ideas.

In all Industries in the world companies will experience a crisis in some sort of way. An agency will keep control if found in this type of situation, releasing positive news on all media platforms. The people that deal with this are skilled, specialising in “crisis Communications”. A Subcategory of the public relations profession, designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. So even in the murkiest waters, a PR agency could save you from going under.

Good credibility when it comes to Public Relations is everything. Good word of mouth from a trusted agency could help your brand skyrocket. It gives the exact credibility and validation the public looks to for solution and safety for a product to trust. Agencies will revolve around unique aspects of their client that differentiate them from the competitors. With so much traffic and buzz in the media it is very important to start early and to stick with PR, brand recognition and for companies to look at your brand as thought out leaders in that industry. Even Bill Gates, to this day he uses PR as he is one of the largest names in the world. He understands the importance public relations has in the market and their role in consumer attraction.