EBIG-Marketing in MOtion: Leveraging Marketing Operations for Results
Organization:
eBig's Sales and Marketing SIG
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
11/16/2006
End Date:
11/16/2006
Start Time:
6:30PM
End Time:
9:00PM
Event
Info:
Marketing teams are under extreme scrutiny to show their contribution to the organization's bottom line. The average Chief Marketing Officer stays in place less than two years. Headcount and program budgets are constantly at risk. Expectations to deliver more with less persist nonetheless.
Fortunately, the emerging field of Marketing Operations (MO) holds great promise in addressing these significant challenges. On Thursday, November 16, Gary Katz, CEO of Marketing Operations Partners, will dive deeper into the evolving function of Marketing Operations.
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