Marketing in Motion: Leveraging Marketing Operations for Results
Organization:
Marketing Operations Partners
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
11/17/2006
End Date:
11/17/2006
Start Time:
9:00AM
End Time:
9:40AM
Event
Info:
It's tougher than ever to be a marketer. Marketing teams are under extreme scrutiny to show their contribution to the organization's bottom line. The average CMO stays in place less than two years. Expectations to deliver more with less is the new reality.
Fortunately, the emerging field of Marketing Operations holds great promise in addressing these significant challenges. On November 17, dive deeper into the evolving discipline of Marketing Operations during a free live webinar presented by Marketing Operations Partners' CEO Gary M. Katz. Learn how Marketing Operations enables Marketing to be run like a fully accountable business by leveraging process, technology, guidance and metrics.
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