Silicon Valley American Marketing Association (SVAMA)
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
9/21/2006
End Date:
9/21/2006
Start Time:
5:30PM
End Time:
9:00PM
Event
Info:
Pricing for the Product Lifecycle: Presented by Tom Chavez, Founder & CEO, Rapt
New products are the life blood of growth in segments with rapid product transitions. Products introduced within the prior 18 months often contribute over 50% of revenue. Mispricing these introductions can have a devastating impact on gross margin. Many pricing failures occur when companies do not recognize that there are different types of product introductions each of which calls for a different strategy. This session will discuss how organizations can introduce new products by converting the typical product portfolio uncertainty into knowledge and profit. PRICE: $30-75. Advanced Pricing by 9-14.
MORE INFO: http://www.svama.net/events/20060921ws.html
Send to Outlook: http://www.fullcalendar.com/vc.cfm?i=113317
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