Mobile Social Software or "Mososo" is rising in awareness due to the MySpace revolution, Flickr, and integrated instant messaging. Location-based mobile solutions such as Sprint Family Locator and Wherify gives rise to directed audience segmentation and customized service offerings. With the rise of 3G in the U.S., the mobile web is finally becoming a reality - but are Americans willing to pay steep prices for high-speed connection? What content and services are people really using and how are companies such as Google, Yahoo!, and MySpace keeping up.
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