This is a complete six-hour course featured within the Product Management Educational Conference 2005. It is designed to immediately improve your professional skills through seven key product management best practices covering the complete product life cycle. You'll learn how to choose, build and launch the right products for the right customers, and how to "manage the matrix" by creating and leading effective cross-functional teams. Recommended for new product or brand managers who need to ramp up quickly in their skills and understanding, or want faster professional growth, new tools and greater effectiveness within their organizations. This was the most popular class at PMEC 2004!
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